Google’s Logo For Its New Game Streaming Service Isn’t A Win With Internet Users
By Mikelle Leow, 20 Mar 2019
Video screenshot via Google
On Tuesday, Google unveiled what has been described to be the “Netflix” of gaming at the Game Developers Conference. The service, called ‘Stadia’, ensures users get to easily play games wherever they go and through whichever devices they have on hand.
All that’s a plus, but what wasn’t a win for some fans was the Stadia logo, which they felt didn’t look very consistent with the brandings of Google’s other services.
Internet users also saw nuances of iconic paper cup print ‘Jazz’ in the service’s ‘S’ emblem, which is said to be a stylized Wi-Fi symbol. Gaming YouTuber Shane Luis thought it looked like a logo for a brand vying to go head-to-head with Tesla, while video gamer Willie Aguilar wondered if it had been extracted from the back of a Crayola crayon box.
All jokes aside, the Stadia logo could be eye candy for lovers of all things 90s. Google appears to be nodding at logos of retro gaming platforms like Atari and SEGA Dreamcast, as some social media users have pointed out.
Google worked on Stadia with one goal in mind: convenience. Games can be accessed on devices you already own—be they your smartphone, television, or computer—as long as they support Google Chrome. Its special ‘Stadia’ controller helps to hook up the service to Wi-Fi, as well as allows you to launch instant captures and save or share gameplay in up to 4K resolution.
Additionally, Stadia makes games played by YouTubers accessible “with the press of a button.” Soon, viewers will be able to click on a ‘Play Now’ button when watching content creators play games like Assassin’s Creed Odyssey.
“Seconds later, you’ll be running around ancient Greece in your own game/on your own adventure—no downloads, no updates, no patches and no installs,” says Phil Harrison, Vice President of Stadia.
Not much has been unveiled about the elusive platform, though Google plans to reveal more this summer. Google’s ‘Stadia’ is poised to debut in select countries including the US, Canada, UK and most parts of Europe later in the year.
I'm diggin Stadia's logo pic.twitter.com/o5V8PRc5uA— helixD (@its_helixD) March 19, 2019
My thought is maybe it shouldn't look Google at all? Gaming is distinctly consumer (Google is not strong here) perhaps the creating visual distance might be the goal here— Tolu Olubode (@txluu) March 19, 2019
I’m more surprised and concerned about the brand recognition.— Emil ⚡️ (@emilwidlund) March 19, 2019
That doesn’t say Google at all. Looks like something obscure thing that tries to hit the market.
The Stadia logo is rad. Very 90s 👌 pic.twitter.com/wbKtXV08ZI— WolverineRising (@WolverineRising) March 19, 2019
[via CNET, images via various sources]
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