Don't miss the latest stories
United Airlines Becomes First Airline To Offer Five Gender Identification Labels
By Izza Sofia, 24 Mar 2019
Image via NextNewMedia / Shutterstock.com
Taking a triumphant leap, United Airlines has become the first air carrier to provide customers with non-binary gender options when booking their flights.
United’s Chief Customer Officer Toby Enqvist said in a statement, “United is excited to share with our customers, whether they identify along the binary of male or female or not, that we are taking the steps to exhibit our care for them while also providing additional employee training to make us even more welcoming for all customers and employees.”
The airline also worked closely with various LGBTQ organizations, such as The Human Rights Campaign and The Trevor Project, to train its employees on how to better address passengers.
Workplace Equality Program’s acting director Beck Bailey commented, “By providing non-binary gender selection for ticketing and the gender-inclusive honorific ‘Mx’ in user profiles, United Airlines is taking an important step forward for non-binary inclusion.”
The air carrier shared the news on its Twitter account with the caption, “Fly how you identify. Our new non-binary gender options are now available.”
Now, passengers can identity themselves as ‘M’(male), ‘F’(female), ‘U’(undisclosed), ‘X’(unspecified) or the gender-neutral ‘Mx’ when they wish to book a flight.
Fly how you identify. Our new non-binary gender options are now available.— United Airlines (@united) March 22, 2019
[via NBC News, opening image via NextNewMedia / Shutterstock.com]
More related news
Also check out these recent news