Don't miss the latest stories
KFC’s New Ad Thanks Fried Chicken Copycats AFC To ZFC For Feeding On Its Fame
By Izza Sofia, 25 Mar 2019
KFC’s success has spurred a series of imitators, so its latest ad reminds customers that there is only one place to enjoy the Colonel’s finger-lickin’ good chicken.
The fast food chain teamed up with creative agency Mother London to create a campaign that sees the fast food fried chicken pioneer, Colonel Sanders, hitting the streets of UK.
He cruises down the vicinity in a big, red saloon, noting the numerous neon-lit fried chicken shops like ‘QFC’ to ‘Houston Fried Chicken’ that appear to bank on KFC’s popularity.
After hand-breading the ‘Original Recipe’ chicken, he drives away and reminds viewers that the best chicken is only available at KFC, and that copycats are unlikely to be able to match the iconic taste.
Speaking on the ad, Mother London said, “From AFC to ZFC, there can hardly be a more imitated brand on the planet than KFC. And lucky for those imitators that KFC believe imitation is the sincerest form of flattery, rather than the sincerest form of intellectual property theft.”
“They come up short, of course, because when all’s said and done, KFC is only available at… well, KFC,” it continued.
[via It’s Nice That, images via Mother London]
More related news
Also check out these recent news