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Stella Artois Changes Its Name To ‘Isabella Artois’ To Empower Women
By Izza Sofia, 01 Apr 2019
For the first time in over 600 years, beer brand Stella Artois has changed its name.
The company teamed up with advertising agency CP+B Brazil to launch a temporary rebrand in March as ‘Isabella Artois’ to shed light on Isabella Artois, who took over the role of CEO after the death of her husband back in 1726.
Isabella Artois played a vital role in bringing Stella Artois to where it is right now. Stella Artois Brazil’s head of marketing, Bruna Buás, detailed that the woman broke boundaries and brought influence to the world, even becoming CEO, despite the fact that females were not thrust into the spotlight then.
CP+B Brazil’s general head of account, Renata Wirthmann, stressed the success of Isabella Artois, saying that if women in the current day have not had it easy, imagine the obstacles she faced back in 1726.
Isabella Artois’ name was displayed across the brand’s social channels is a bid to recognize notable women all over the world. A special edition with the new name was also released to the masses.
[via LBB Online, opening image via CP+B BRASIL]
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