After Dolce & Gabbana, Burger King Flame-Grills Itself With ‘Racist’ Burger Ad
By Izza Sofia, 07 Apr 2019
Burger King New Zealand has been heavily criticized for its “racist” burger ad against the Asian community.
The fast food chain posted the ad on its Instagram, notifying its customers on the new ‘Vietnamese Sweet Chilli Tendercrisp’ burger. In the ad, people are seen struggling to eat a burger using a pair of chopsticks. Korean New Zealander Maria Mo noticed the sponsored ad while she was scrolling through Instagram.
She told HuffPost that she couldn’t believe such “ignorant ads” are still running in 2019, and it took her a second to figure out what she was exactly looking at. She thought there was some kind of twist but figured out it “was that base level.” Mo tweeted out the clip of the ad and it garnered more than 100,000 views within two days.
Many social media users were angry at BK’s decision to make fun of chopsticks, an eating utensil that has been used for many years by many ethnic groups across Asia. Mo added that she is “fed up” with the Asians stereotypes that are portrayed by powerful companies. She can’t believe that such an ad has been approved by a well-known company and it speaks volumes about what kind of demographics work across the board to create such ads.
This isn’t the first time a company has portrayed Asians offensively. Previously, people in China slammed an ad ran by designer brand Dolce & Gabbana. The ad showed an Asian woman being taught to eat spaghetti, cannoli and pizza using a pair of chopsticks.
So this is the new Burger King ad for a “Vietnamese” burger ok coolcoolcoolcoolcool CHOPSTICKS R HILARIOUS right omg etc 🙃🙃🙃🙃🙃🙃 pic.twitter.com/zVD8CN04Wc— 마리아. Maria. (@mariahmocarey) April 4, 2019
I thought brands learned their lesson after the D&G chopsticks fiasco....😒— Lord of Lightsabers (@TatianaKing) April 5, 2019
Then again I'm not surprised... pic.twitter.com/Ntc3CKlblg
It's 2019, and we still have people walking around thinking "subtle racism" is somehow funny... pic.twitter.com/5Yaj0Hod1a— Brian Robinson (@ClintMeatwood) April 5, 2019
LOL chopsticks amirite??????— Catherine Shu (@CatherineShu) April 5, 2019
Who the hell came up with this? There are a lot of Asian people in NZ, though they probably aren’t getting their Vietnamese food from Burger King 🤢 https://t.co/XSGYX7IVBR
What’s worse, this ad or using chopsticks in your hair? https://t.co/Yxy5ye2rHk— viet thanh nguyen (@viet_t_nguyen) April 5, 2019
I admit to wearing A chopstick in my hair because the pencils have poked people in the eye and pens have that clip and not as a hair ‘ornament’- THIS AD IS THE WORST - GET YOUR FUCKING AD DEPARTMENT’S SHIT TOGETHER, @BurgerKing https://t.co/E91p7qix1Z— Tamlyn Tomita (@thetamlyntomita) April 5, 2019
[via HuffPost, opening image via Burger King]
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