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Starbucks Takes On MUJI With Minimal Travel Range Including ‘Room Key’ Accessory
By Mikelle Leow, 25 Apr 2019
‘Room Key’ keychain by sAn. Image via Starbucks Japan
Starbucks has been labeled by critics as “basic,” but probably not in this way. The coffee chain has launched a travel collection embracing Japanese minimalism that’s reminiscent of MUJI’s offerings.
The ‘Travel’ range, a collaboration between Starbucks Japan and clothing retailer BEAMS, was created exclusively for the chain’s artisanal Reserve Roastery in Tokyo, a new location that’s inspired by cherry blossoms and origami.
The goods, produced by various Japanese designers and creators, are born out of a love for local craftsmanship. The lightweight, portable pieces come dotted with the Starbucks Reserve Roastery monogram and star, and follow a fairly muted color scheme of brown, black, white and red.
You’ll find the usual suspects of travel slippers, bags, and t-shirts, all of which are delightfully barebones.
What’s worth noting is the mini toothbrush, which doesn’t require any toothpaste at all. This is thanks to a “fine processing technology” that shrinks various types of minerals down to micro particles, allowing them to coat the brush’s bristles and keep your teeth clean.
Lovers of travel will also appreciate the collection’s hotel-inspired keychains comprising one with an acrylic “key” and another designed to resemble a ‘Do Not Disturb’ door sign.
The ‘Travel’ series is fittingly available at Starbucks’ Reserve Roastery in Tokyo, which is designed for both locals and tourists alike. The location began retailing the collection on 25 April, and will stock it for a limited time.
Travel slippers in black/red by TO&FRO. Image via Starbucks Japan
Toothpaste-less toothbrush by TO&FRO. Image via Starbucks Japan
Travel organizer kit in black/red by TO&FRO. Image via Starbucks Japan
Cable pouch in black/caramel by TO&FRO. Image via Starbucks Japan
Sling pouch by Minami Sanriku Sewing Machine Studio. Image via Starbucks Japan
Travel backpack by FREDRIK PACKERS. Image via Starbucks Japan
Pocket t-shirts in white/navy by Graphpaper. Image via Starbucks Japan
‘Do Not Disturb’ door sign-inspired keychain in brown/black by sAn. Image via Starbucks Japan
Sunglasses by VERYNERD. Image via Starbucks Japan
[via Starbucks Japan]
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