Don't miss the latest stories
Heinz Transforms Ed Sheeran’s Saucy DM Into Ad, Actual ‘Edchup’ Ketchup
By Izza Sofia, 18 Jun 2019
Ed Sheeran has always been a huge fan of Heinz Ketchup, and this time, he has taken his love for it to a whole new level by starring in a commercial together with the condiment.
It all started when Sheeran reportedly dropped a message to the brand, sharing that he had personally written a commercial about the product. Surprisingly, Heinz enjoyed the idea, and what you see now is Sheeran’s vision brought to life.
“Okay guyz [sic], so it actually happened,” he shared on Instagram. “I sent a voice note to Heinz, and we made a whole television spot around it. This is pretty much what I was aiming for in life.”
The ad shows the singer walking into a “super posh” restaurant and narrating his whole experience while the décor of the eatery changes to appear fancy.
A waiter then describes the specials, which features “fancy vegetables and fancy sauces.” When Sheeran’s choice dish is served, it seems to be missing something, which he figures to be Heinz Ketchup.
Sheeran then reaches into his bag and pulls out a bottle of ketchup, much to the dismay of the waiter and chef. The singer douses the sauce all over his salad in slow motion, causing other diners to look on in horror.
The minute-long clip ends by revealing a ketchup bottle with a Ed Sheeran x Heinz logo. Aside from the ad, Sheeran now has his own Heinz bottle that comes with an ‘Edchup’ label. Fans have also got hold of the special condiment, which debuted on 5 June, National Ketchup Day.
[via Billboard, opening image via Heinz Ketchup]
More related news
Also check out these recent news