South Dakota Sends Internet On Crack Over Its Strange Anti-Meth Ad Campaign
By Thanussha Priyah, 19 Nov 2019
Image via Shutterstock.com
South Dakota was a trending topic on Twitter after a new anti-meth campaign with the motto, “Meth. We’re on it,” was unveiled.
In truth, the key message of the campaign was to highlight that South Dakota will be implementing various strategies to counter the plaguing rate of meth addiction in the state. A purported 83-percent of the state’s court admissions for controlled substances are meth-substances.
However, social media users pointed out the outrageous phrase and how it seemingly implies that everyone in South Dakota is “on it.”
The debatable one-liner will be placed on television adverts, billboard, posters and more. The campaign was led by Minneapolis marketing and ad agency Broadhead co., and it was paid an estimated US$449,000 for its services so far in 2019.
Though the ad has been ridiculed and memed by Twitter users, Governor Kristi Noem shared in a tweet that the campaign did what it set out to do: raise awareness.
“Hey Twitter, the whole point of this ad campaign is to raise awareness,” she wrote, before adding, “So I think that’s working.”
The 2020 state budget projected around US$1 million for treatment service and over US$700,000 for school-based prevention efforts to combat the drug usage. There will also be task forces implemented to face this issue head on, according to Complex.
The only way to explain South Dakota’s new anti-Meth ads is that everyone involved in their creation is on meth. pic.twitter.com/rXuCagOFhi— Robby Starbuck (@robbystarbuck) November 18, 2019
The new South Dakota anti-meth logo needs an intervention.— Dana Goldberg (@DGComedy) November 18, 2019
Yes, this is real. pic.twitter.com/xjyHduKyj5
Oh, no. It seems like the rest of South Dakota's anti-drug campaigns are just as bad as the "Meth. We're On It." campaign. pic.twitter.com/3BDnrvkoms— Mike Beauvais (@MikeBeauvais) November 18, 2019
[via Complex, images via Shutterstock.com]
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