Poundland’s Provocative Cadbury Fingers Ad Leaves Social Media’s Mouths Agape
By Mikelle Leow, 07 Dec 2019
Image via Poundland
The words “racy” and “Cadbury” don’t go together, and yet British discount chain Poundland has managed to intertwine the two.
Each Christmas, the store finds a way to offend shoppers with its crude, sexual advertising campaigns, and appears to enjoy the controversy.
This time around, family-friendly chocolate giant Cadbury became the subject of Poundland’s needlessly risqué brand voice. On Twitter, Poundland promoted its £1 Cadbury Dairy Milk Fingers with a picture of a woman with her eyes closed and mouth opened, as if moaning in pleasure.
Just in case the image wasn’t provocative enough, Poundland captioned it with, “For a friend who loves a good finger!”
Response to the creative hasn’t been all that sweet.
“Harmless advertising or shameless and distasteful use of sex to sell?” one Twitter user responds.
“We kind of got it… but it is really lame and lazy,” another replies.
In contrast, the campaign has been applauded by several shoppers who recall that Poundland gets “horny” during the holiday season.
The chain has since taken down the tweet, but it appears that it’s not because it was pushed into guilt.
“We hear things get even more talked about when you take them down!” it later addressed in a tweet, accompanying it with a wink emoji.
Poundland are horny as hell pic.twitter.com/dGnehTzo2A— myself (@Chxmbs) December 6, 2019
“For a friend who loves a good finger!”— Natalka Mayo (@aMAYzedConfused) December 6, 2019
Harmless advertising or shameless and distasteful use of sex to sell? I wonder how @CadburyIreland feel about this? 🤔 or @The_ASAI ?#dealz #ireland #advertising pic.twitter.com/pOCo5dtyJq
We hear things get even more talked about when you take them down...! 😉— Poundland (@Poundland) December 6, 2019
[via LADbible, cover image via Poundland]
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