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Balenciaga Debuts Koala-Themed Clothing, With 100% Proceeds Going To Fire Relief
By Thanussha Priyah, 13 Jan 2020
Image via Balenciaga
Balenciaga has unveiled koala-themed hoodies and t-shirts as a call to arms in raising funds for the Australian bushfire crisis.
The move follows a generous donation made by Kering Group, which owns a collective of luxury brands including Balenciaga. The organization made a contribution of A$1 million (US$690,000) to fight the bushfires.
The natural catastrophe linked with climate change has claimed the lives of 27 people and around a billion animals. With an estimate of around 30-percent of koalas in Australia being killed by the fires, Balenciaga decided to pay tribute to the “vulnerable koala” by featuring it in the designs of its new apparels.
Many have praised the brand for shedding light on the disaster and rallying support for the crisis.
However, some Twitter users argue that producing clothing to combat the fires might be contradicting, as the manufacture of apparels could be a contributing component in climate change.
“Balenciaga making ugly koala clothing to raise funds for the fires in Australia like they couldn’t just straight up donate and not add to the problem by creating more product,” one user tweeted.
Critics should be rest assured to learn that Balenciaga plans to donate 100 percent of the proceeds made by the limited-edition items. It revealed on its Instagram stories that profits will go to the “most appropriate local conservation organizations” selected by the Kering Group and Balenciaga’s team of sustainability experts.
The pieces will be available on Balenciaga’s website on 13 January 2020.
[via Dazed, images via Balenciaga]
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