Corona Breaks Its Silence To Cut Associations With Coronavirus Pandemic
Image via monticello / Shutterstock.com
Some people have been confused into thinking that Corona Extra beer has something to do with the deadly coronavirus outbreak affecting thousands around the world, and the company will bottle up its words no longer.
The Mexican beer brand’s social media accounts had been silent since the Wuhan coronavirus appeared earlier this month, and it turns out that it’s because Corona Extra has confidence its drinkers are intelligent enough to know the difference.
Breaking the silence, Maggie Bowman, senior communications director at Corona parent company Constellation Brands, told Business Insider, ““We believe, by and large, that consumers understand there’s no linkage between the virus and our business.”
According to Google’s analytics, searchers have been misled by the “corona” word, which means crown in Latin and Spanish, resulting in a spike of queries like “beer virus.”
The coronavirus is so-called because “corona” is an anatomical term in English for parts that look like a crown, and the virus has distinct crown-like spikes when viewed under a microscope.
[via Business Insider, cover image via monticello / Shutterstock.com]
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