Don't miss the latest stories
IKEA Cheekily Uses Signature Colors To Tease Summer Collection In Clever Ad
By Izza Sofia, 28 May 2020
Subscribe to newsletter
Like us on Facebook
![](https://editorial.designtaxi.com/editorial-images/news-ikea28052020/1.jpg)
Image via MDOGAN / Shutterstock.com
IKEA has teamed up with advertising agency DDB Brussels for an ad that will have you longing for summer.
To dawn the arrival of the flat-pack company’s summer collection, the duo unveiled a minimalist ad that plays with the brand’s iconic colors.
The ad opens with Otis Redding’s My Girl. Soon, a sun begins to rise, signaling the start of summer against a familiar blue background that mimics the sky. The yellow sun appears to be IKEA’s logo against its signature blue background.
Check out the cheerful ad below.
[via Ads of the World, opening image via MDOGAN / Shutterstock.com]
Receive interesting stories like this one in your inbox
Also check out these recent news