Burger King’s Pride Tribute Baffles For Possibly Going A Whopper Overboard
Image via Burger King Mexico
The King expected a “Yass, queen,” but instead received blank stares for its Pride campaign.
To celebrate the LGBTQ+ community, Burger King Mexico updated the logo on its social media channels to read, “Burger Queer,” an interesting Pride month spin in a sea of rainbow adverts.
According to In The Know, orders of “Burger Queer” would also arrive with a cardboard crown.
While some customers applauded the fast-food chain for standing up for the community, others were perturbed by the creative direction of the campaign and wondered why it couldn’t have just used “Burger Queen.”
A number of social media users questioned if this was a new take on riding on the coattails of Pride month, and pointed out the irony in Facebook suggesting it was a “temporary profile picture.”
“Probably just a phase,” one user remarked.
Image via Burger King Mexico
the « temporary » is sending me
— monae 🧜🏽♀️ (@monaex_) June 27, 2020
they said the chicken fries are non-binary
— ✰ (@BREETHETRNDSTTR) June 27, 2020
One Caesar Pan Salad
— ADLNOR DEST (@OriginalRonDest) June 27, 2020
Lemme get an oreo cookies n queer milkshake
— Kai All BLM✊🏿✊🏾✊🏽 (@the_gurl_kai) June 27, 2020
Similar lazy marketing energy pic.twitter.com/zQ3xqIXMKK
— Lawrence of Eregion (@count_bezhu) June 27, 2020
Probably just a phase...
— 👁👅👁 (@arthur_quoise) June 28, 2020
i fixed it for them pic.twitter.com/H9N1frmmHe
— Lee Clayton 🌹 (@TheLeeClayton) June 28, 2020
[via In The Know, images via Burger King Mexico]
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