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Photoshop’s 30th Birthday Ad Shows Off How Far You Can Take Your Usual Commute
By Mikelle Leow, 28 Aug 2020
Video screenshot via Adobe Photoshop
You’ve seen the endless possibilities people have attained with Photoshop. It’s not just an essential tool for creators, but it’s also a versatile playground for enhancements or exaggerations.
Adobe exemplifies the limitless outcomes you can create with its software and your imagination using something as mundane as a regular train ride. As part of its 30th birthday celebration, the tech giant has rolled out an amusing ad of a woman who leverages Photoshop in her head to turn her daily commute into a “fantastic voyage.”
All of a sudden, her drab surroundings are illuminated with vibrant colors, the subway’s flooring is brimming with lush greenery, and she winds up sharing her ride with a diverse crowd, including anthropomorphic characters.
Outside, the train—now levitating among the clouds—approaches a utopian city of skyscrapers.
“Nothing is off limits to your imagination. Fantastic Voyage showcases Adobe Photoshop as more than just a tool, it’s a vehicle to help you reimagine our world’s canvas,” said AJ Joseph, Chief Creative Director of Adobe, in a press statement.
He also expressed the timeliness of the campaign, now that people are pushed to think out of the box within the four corners of their homes.
“It’s never been more important than right now to see things in new perspectives, play with reality, and ignite your creativity,” said Joseph.
[via Adobe Photoshop]
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