Yayoi Kusama Turns Iconic Polka Dots Into Bubbles For New Champagne Bottles
Video screenshot via Isetan
Could this be the most Instagrammable bottle of bubbly in the world?
Yayoi Kusama, dubbed the “most successful living artist,” has designed new limited-edition bottles for French champagne house Veuve Clicquot.
The 2012 vintage, La Grande Dame, is primed to roll out worldwide this month. For a seasonal edition, the brand tapped the internationally-acclaimed artist—famed for her polka-dotted works and Infinity Room exhibits—to lend some of her effervescence to its famous tangerine label.
Kusama gave the cuvée’s case and bottle her recognizable polka dots—which serve another purpose for the champagne, doubling as sparkling wine bubbles. The “bubbles” are accompanied by a whimsical flower illustration à la her Flowers that Bloom at Midnight series.
Along with the label, Kusama has hand-painted a sculpture, titled My Heart That Blooms in the Darkness of Night, to wrap around the bottle. It will be available upon request, though only 100 of them are in existence.
Time Out Tokyo reports that the collaborative packaging isn’t Kusama’s only tie to Veuve Clicquot’s Grande Dame. At the age of 27, Madame Clicquot took over her husband’s company after he passed away in 1805; at the time, it was rare and even considered “eccentric” for a woman to be in charge of this sort of business. Like the Grande Dame, the artist disrupted stereotypes, leaving her home in rural Japan at a young age and eventually becoming an international name.
The special-edition bottles will start retailing on 23 September at a popup store in the Isetan department store in Shinjuku, Tokyo with a price of JP¥25,740 (US$243).
Image via PR Times
Image via PR Times
Image via PR Times
[via Time Out Tokyo, images via various sources]
Also check out these recent news
