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Absolut Vodka Puts A Spin On Its Iconic Glass Bottles To Encourage Recycling
By Izza Sofia, 03 Dec 2020
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Image via Absolut
Popular vodka brand Absolut has joined forces with Japanese fashion label Sacai to release a limited-edition bottle set.
The collaboration encourages drinkers to reduce, reuse and recycle using Absolut’s packaging, highlighting that creativity need not be compromised for sustainability.
Designer Chitose Abe and Absolut created a co-branded bottle design, as well as an accompanying reusable spray nozzle with silicone sleeves, allowing you to refill the bottle with any liquid for any purpose.
The 500ml glass bottle is painted in Absolut’s signature blue hue and is complete with subtle debossed branding, and the set comes complete with a matching t-shirt. The limited-edition pack will be housed in special recyclable paper before reaching your doorstep.
The collection is reportedly limited to just 500 sets, so stay tuned for the official release details.
Image via Absolut
Image via Absolut
Image via Absolut
Image via Absolut
Image via Absolut
[via Street Sense, cover image via Absolut]
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