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IKEA Launches Swedish Language Lessons To Keep Kids Engaged At Home
By Mikelle Leow, 10 Feb 2021
Video screenshot via IKEA UK
IKEA, a specialist at enhancing life at home, is now teaching children Swedish to ease their boredom—as well as to give parents a break—during the COVID-19 pandemic.
The furniture giant has released a trio of bite-sized language classes, each lasting only two minutes or below, to kickstart young viewers’ Swedish-learning abilities. And while the videos are designed for kids, they’ll also help out anyone else who has always wondered how IKEA names its products.
Within lessons about geography, family, and nature, viewers young and old will learn that GNARP, a three-piece kitchen utensil set, is named after a Swedish town; that the moniker for a mirror called KOLJA translates to mean haddock; and that the AINA cushion cover bears a girl’s name.
The classes were produced for IKEA UK with the help of brand strategy firm Guts & Glory and PR agency Hope&Glory.
“Juggling work and homeschooling is no easy task, with parents around the country doing an incredible job in a really tough situation,” shared Thomas Parker, children’s business leader at IKEA UK and Ireland, in a statement via Campaign Live. “We’ve created these fun, educational lessons to keep children entertained for a short while and give parents some much-needed time back in their day, whether that’s in-between lessons or when homeschooling has finished.”
Lesson 1: Geography
Lesson 2: Family
Lesson 3: Nature
[via Campaign Live, videos and cover image via IKEA UK]
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