Pizza Hut Packs ‘Pac-Man’ Arcade Machine Into A Box With Playable Packaging
Images via Pizza Hut and catwalker / Shutterstock.com
Pizza Hut has been looking back at some of its fondest memories lately, first by officially rebranding to a whole vintage-inspired identity, and now by reminiscing circa dine-ins.
A large slice of pre-takeout and delivery days was the array of arcade cabinets that kept you entertained in Pizza Hut restaurants. The chain is now kneading past and present by teaming up with Bandai Namco to bring the whole Pac-Man arcade experience to its packaging.
Pizza Hut’s new limited-edition boxes, complete with the retro Pizza Hut branding, are printed with the Pac-Man maze—not only to serve as a throwback to the past but to also let you play Pac-Man while biting down on a slice, just like in the good old days. Shooting your phone’s camera at the QR code on the boxes turns the packaging into a real-world interface, enabling you to play the video game in augmented reality.
Screenshot via Pizza Hut
Dieline reports that fans who want more than flat-pack Pac-Man can enter a sweepstakes for a chance to nab a full arcade cabinet.
If you ask us, bringing Pac-Man back into the modern-day Pizza Hut experience is kind of smart because, coupled with suggestive chomping sounds, the character could subconsciously remind you of a pizza pie with a slice cut off. Feel hungry yet?
NEWS:
— Daily Pac-Man (@DailyPacMan) March 11, 2021
Specialized Pizza Hut boxes are featuring a Pac-Man maze that can be used for a playable AR webgame.
The game is developed by Tool Experience, with the assistance of Bandai Namco and GSD&M.
You can check out the game here:https://t.co/ATibttNpd5 pic.twitter.com/SW5QJKUiVc
.@pizzahut has Pac-Man boxes right now, complete with a QR code on the side to play Pac-Man. I'm here to talk about that whenever y'all are ready. pic.twitter.com/143BEsjuRy
— Chris Trainor (@ChrisTrainorSC) March 11, 2021
[via Dieline, images via various sources]
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