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Louis Vuitton Unveils Special Trophy Case For Formula 1 Monaco Grand Prix
By Alexa Heah, 11 May 2021
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Image via Automobile Club de Monaco
In two weeks, Formula 1 will head to one of its most iconic tracks at the Grand Prix de Monaco. To celebrate the 78th edition of the Grand Prix, Louis Vuitton has unveiled a one-of-a-kind trophy travel case that will be awarded to the winner of the race.
The trophy case is adorned with Louis Vuitton’s iconic monogram canvas, with the red hue of the Monaco flag, featuring a large ‘V’ for ‘Victory’ in white and red stripes.
This multi-year collaboration is the first between the luxury fashion house and one of the most legendary Formula 1 races.
“Today, we are proud to be associated with the race and to together start writing a piece of history,” said Louis Vuitton CEO Michael Burke.
“The Trophy trunk epitomizes ‘Victory travels in Louis Vuitton’ – witnessing the next victories and continuing to carry legends!”
This isn’t Louis Vuitton’s first sports collaboration, with the brand having worked with other sporting associations such as the NBA and FIFA World Cup in the past.
Image via Automobile Club de Monaco
[via Automobile Club de Monaco, images via Automobile Club de Monaco]
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