Don't miss the latest stories
Advertise Newsletter
Network
  • The Creative Finder
  • The Bazaar
  • Deals
  • Status Is Down
Community
  • Sign up / Log in
  • Discussion Forums
  • Calendar of Events
NEW

Follow

Share this

Olympics
Advertising
Creativity
Entertainment
Film
Pop Culture
Travel
More
  • Video Games
  • Entertainment
  • Film
  • Pop Culture
  • Travel
  • Video Games
MENU
  • Advertise with us
  • Submit tip/feedback
  • Work with us
  • Subscribe to newsletter
  • Subscribe to RSS
Advertise here
Advertisement

BBC Tempts Japanophiles With Whimsical Tokyo 2020 Olympic Trailer

By Mikelle Leow, 30 Jun 2021

Subscribe to newsletter
Like us on Facebook

Video screenshot via BBC

As the Tokyo 2020 Olympics anticipates fewer visitors this year, the BBC is reminding Japan fanatics what they are missing out on with a delightful trailer, rich with cultural elements, for the upcoming games.

Viewers’ wanderlust is first provoked with a manhole cover, no less, adorned with a pictogram of a track athlete. Believe it or not, much attention is placed on these street features in the nation, with islands installing distinct Pokémon manhole covers to entice tourists.

Rife with nostalgia, the advertisement includes gachapon machines and retro video games introducing Tokyo 2020 athletes as collectible figurines and game avatars.

Advertisement
Advertisement


The clip, produced by in-house agency Creative, also gives a nod to the famous Glico running man billboard in Osaka, in the form of light-up climbers working their way up a building.

Explore Japan vicariously through the charming Tokyo 2020 trailer below.





[via BBC]
Receive interesting stories like this one in your inbox
Advertise here

More related news

Advertise here
Also check out these recent news
Web Design
Link to news page

When Your Website Goes Down, This Is the Page Customers Meet Instead
2027
Link to news page

2027 Already Has A Color Of The Year And It’s Beginning On ‘Grounded’ Territory
IKEA
Link to news page

IKEA & Xbox Press Play On Furniture & Storage Inspired By The Iconic Controller
Fashion
Link to news page

Vogue Presents ‘United Flags of Fashion’ With Top Designers For All 50 States
Coca-Cola
Link to news page

Coca-Cola Pours Fresh Life Into Its Iconic Branding With Worldwide Redesign