TikTok Tests Gigs Feature That Lets People Engage Creators To Make Custom Videos
By Ell Ko, 09 Jul 2021
Image via Pemika Chedpiroon / Shutterstock.com
After TikTok just announced plans to extend the length of its videos, another feature has come to the platform: paid custom-made videos.
As reported by BuzzFeed News, the new ‘Shoutouts’ feature is currently first being tested with users located in Turkey and Dubai. Fans can now pay their favorite creators to create and send them a personalized clip through direct message.
Payment is via in-game coins, the same used for gifts and donations available in existing live videos, and can be topped up using real-world currency. The “exchange rate” stands roughly at 100 TikTok coins to US$1.80.
Prices for custom videos are up to the creators to decide, and the sky seems to be limit. Users can request videos from creators via a button on their bio, and the talent will have three days to accept or decline. The clip then needs to be created and sent out to the buyer’s inbox within a week.
TikTok’s expansion into monetization services comes in a bid to keep its top creators on the platform. Currently, they can make more money with other platforms, such as TikTok’s biggest competition, Instagram.
More information is yet to come on Shoutouts, such as an official release date, who can use it, and what the pricing or content guidelines are.
TikTok launches Shoutouts - fans can request birthday wishes, pep talks and other messages from their favourite creators.— Fabian (Bern) Ouwehand 法比安 (@iamfabianbern) July 4, 2021
Fans can directly pay in-app, through TikTok’s in-apps currency (also used for live-stream gifting). pic.twitter.com/i5zQJKNfP5
[via XDA, image via Pemika Chedpiroon / Shutterstock.com]
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