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Starbucks x FILA Launch Sporty Merch To Put A Caffeinated Spring In Your Step
By Ell Ko, 05 Aug 2021
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Image via Starbucks
Starbucks doesn’t just sell coffee and interestingly-flavored frappuccinos; it also has merchandise offerings, either highly sought-after or totally forgettable, depending on where you are in the world.
Yup, the company doesn’t do just a single range of merchandise, and some pieces are regionally exclusive. Just like this new release in partnership with sportstyle company FILA and its iconic red, navy, white color palette.
This summer, coffee drinkers and streetwear enthusiasts alike in countries of the Asia Pacific region, like Hong Kong, Singapore, and the Philippines, will be able to get their hands on some of the fresh merchandise.
Image via Starbucks
“The Starbucks® X FILA collection unites Starbucks mission to nurture the human spirit and FILA’s legacy of celebrating athletics and the collective good,” says Erin Silvoy, VP of Product and Marketing, Starbucks Asia Pacific, in the press release.
The items in this collection include classic Starbucks cold cups, tumblers, and water bottles alongside more fashion-oriented goods: there’s a bucket bag, pouch, and ID lanyard too, to name a few. With one glance, even across the tennis court, you’ll be able to tell that it’s definitely FILA; the iconic color scheme is too bold to miss.
Starbucks x FILA is available at Starbucks stores across Asia now, having been released on July 20.
Image via Starbucks
Image via Starbucks
[via Dieline, images via Starbucks]
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