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Cadbury Removes The Dairy In Dairy Milk Chocolate For Fully Plant-Based Version
By Ell Ko, 13 Oct 2021
Image via Cadbury
Many food and beverage companies have been introducing a wider range of plant-based options and menu items. This is all part of an effort to combat climate change as well as meet the demands of an increasing number of customers who are switching to plant-based options. Even McDonald’s is in on the game.
Now, a fully vegan Cadbury bar is being launched in the UK and Ireland as an alternative to “the nation’s favorite chocolate,” Cadbury Dairy Milk.
The new Cadbury Plant Bar apparently retains the same creamy taste that diehard fans love, but, this time, using almond paste instead of milk. The brand says that this will provide “a similar taste and texture to milk ingredients while offering a hint of nuttiness.”
It will be available in two flavors, Smooth Chocolate and Smooth Chocolate with Salted Caramel pieces for an added kick.
Image via Cadbury
It’s not just the chocolate itself—the packaging for the new bars will be much better for the earth, too. Mondelēz International, the parent company for Cadbury, has stated that it’ll use “100% plant-based packaging made from ISCC certified bio-sourced plastics from renewable sources.”
This follows a previous announcement that it was also moving toward using recycled soft plastic packaging for the original Dairy Milk bars as part of a sustainability push.
Louise Stigant, UK Managing Director at Mondelēz International, explained that “the increasing public appetite for varied snacking options and plant-based alternatives has never been more apparent.” This was abundantly clear to see in this year’s Veganuary, which saw more than half a million participants.
The Cadbury Plant Bar will be available in Sainsbury’s across the UK and Ireland starting from November, scheduled to reach other retailers from January 2022. It’s priced at £2.50 per 90g bar (US$3.40).
However, this is about double the price of a traditional Dairy Milk, The Guardian notes. This begs the question of if the increased price will hinder customers, who aren’t vegan, switching from something they have known and loved previously.
World Vegan Day also happens to fall on November 1, which makes it a fitting day for the product to first appear on shelves.
[via The Takeout, image via Mondelēz International / Cadbury]
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