Don't miss the latest stories
Advertise Newsletter
Network
  • The Bazaar
  • The Creative Finder
  • Deals
Shop

Follow

Share this

Social Issues
Advertising
Animation
Creativity
Future
Technology
Comics
More
  • Apple
  • PANTONE
  • Facebook
  • Google
  • Disputes
  • McDonalds
  • Electric Vehicles
  • Luxury
  • Spotify
  • AI Generators
  • Nike
  • Elon Musk
  • Photography
  • ChatGPT
  • Creativity
  • Future
  • Technology
  • Comics
  • Apple
  • PANTONE
  • Facebook
  • Google
  • Disputes
  • McDonalds
  • Electric Vehicles
  • Luxury
  • Spotify
  • AI Generators
  • Nike
  • Elon Musk
  • Photography
  • ChatGPT
MENU
  • Advertise with us
  • Submit tip/feedback
  • Work with us
  • Subscribe to newsletter
  • Subscribe to RSS
Advertise here
Advertisement

Captivating UN Ad Peers Into The Distant Future—Still Has No Gender Equality

By Mikelle Leow, 27 Jun 2022

Share on Facebook Twitter
Subscribe to newsletter
Like us on Facebook

Video screenshot via UN Women Australia

 

Bionic eyes, walks on Mars, and a Moon colony are all projects that are being worked on as we speak. As for gender equality, that’ll only arrive way further into the future.


Last year, the World Economic Forum projected that it would take 135.6 years before the global gender gap is finally closed. We’d sooner be living on the Moon than for gender equality to fully be achieved—imagine that.


A stirring new animation by UN Women Australia teleports viewers into the future, where all the technologies one can only dream of already exist. Yet, even in this reality, women still don’t feel safe.

Advertisement
Advertisement


Created by advertising agency The Monkeys and FINCH, with support from UM and Edelman Australia, the film imagines a woman leaving a protest march in the present and trudging into the future. In spite of the revolutionary inventions that surround her, she continues to be objectified and harassed.


As a touch of authenticity, the protagonist is based on a real woman, who was rendered with AI techniques by film collective Assembly. Motion design director Jonny Kofoed directed the film.


The campaign, aptly titled Equality: Our final frontier, coincidentally arrives just as Roe v Wade was overturned. Watch the video below.

 

 

 

 

[via B&T and Mumbrella, video and cover image via UN Women Australia]

Share on Facebook Share on Twitter
If you’re enjoying DesignTAXI, please consider supporting our work with a contribution. Thank you. Cancel anytime.

Receive interesting stories like this one in your inbox
Advertise here

More related news

Advertise here
Also check out these recent news
Film
Link to news page

Not All Fairytales Have Happy Endings: Cartoon Draws Out Realities of Dementia

Gadgets
Link to news page

Candy Bar-Sized Air Pump Makes Inflating In The Great Outdoors A Breeze

Netflix
Link to news page

Netflix Sniffs Out Big Vape With ‘The Rise And Fall Of Juul’ Docuseries

Watches
Link to news page

IWC And Lewis Hamilton Partner Up For A Tourbillon Inspired By Formula 1 Racing

Video Games
Link to news page

Dolce & Gabbana X Razer Collaborate To Glam Up Gaming Hardware And Apparel