Nike Dribbles ‘Ted Lasso’ Jerseys To Real Life, And They’re A Keeper
With Nike being the official sponsor of the fictional AFC Richmond club, the ball has been in its court—or field—to kick it to life. And now, with what could be the final season of Ted Lasso having premiered, the sportswear giant has pulled the surprise move of letting fans collect actual merchandise as though they were spectators at the stadium.
Now and forevermore, audiences of the heartwarming, award-winning Apple TV+ comedy-drama will be reminded to seize each day with a dose of positivity… and maybe even take the time to have biscuits with the boss. Nike’s AFC Richmond range includes tees, home and away kits, hoodies, and even team scarves emblazoned with ‘BELIEVE’ and Dani Rojas’ famous saying, ‘FOOTBALL IS LIFE’, inspiring fans to reach for their goals whether in a soccer game or the hard-hitting game of life.
The uniforms are printed with the AFC Richmond badge and the iconic Swoosh, along with a large ‘Bantr’ logo on the chest. Bantr, the faux profile-picture-free dating app that played a significant role in the series, previously made its appearance in our dating scene as a feature on Bumble.
Nike took over fictional Verani Sports as AFC Richmond’s kit supplier in season three, allowing the club’s gear to dribble into our world. You can wear your favorite team on your sleeve by heading to the Nike online store here.
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[via GQ and Gear Patrol, images via various sources]
