Jet-Puffed Warms You Up For This Summer’s Marsh-Have: S’mores Shoes
By Mikelle Leow, 09 Aug 2023
Image via Jet-Puffed / Newswire
While Jet-Puffed is known for its fluffy, sugary treats, it now wants you to look fire wherever you go this summer. Its answer to that? S’mores Shoes.
To bring its sweet dreams to life, the Kraft Heinz brand teamed up with footwear maker Kizik to channel toasted Jet-Puffed marshmallows into a cushy pair, just in time for National S’mores Day on August 10.
The S’mores Shoe features a white sole that gradually turns golden-brown as it meets the upper, creating an appearance that mimics the oozy middle of a fire-roasted campfire snack.
Image via Kizik
It helps that the sneaker is built on Kizik’s Mars Roamer, which has a rip-stop nylon upper not unlike the form of puffy marshmallows.
Image via Kizik
And since this is a Jet-Puffed shoe, after all, it’s aptly cushioned by Kizik’s proprietary Super Squish insoles that make you feel like you’re walking on sugary clouds.
Image via Kizik
Coming in hot with the marshmallow metaphors, the S’mores Shoe sports the shoe brand’s hands-free innovation that lets wearers put it on without gripping the product. It’s “just what you need when your fingers are covered in gooey marshmallow goodness,” notes Jet-Puffed in the press release.
Image via Kizik
Image via Kizik
“At Jet-Puffed, we take s’mores season very seriously as we aim to bring light and fluffy enjoyment to family and friends around the campfire,” shares Christina Brown, the company’s associate brand manager. “The S’mores Shoe is a sweet treat for your feet—reminding you that Jet-Puffed marshmallows are the perfect ingredient for your summer s’mores.”
Image via Kizik
Priced at US$119 a pop, the toasty treats for the feet are retailing on the Kizik website and are available in men’s and women’s sizes.
Images via Kizik
[via Food & Wine, Footwear News, Newswire, images via various sources]