Kim Kardashian’s SKIMS Launches Bra With Nipple Detail To Expose Climate Problem
These days, choosing to wear a bra or not can turn into a political issue. Some see the undergarment as repressive and uncomfortable, and having to put one on every day means conforming to objectifying attitudes.
That’s not the focus with Kim Kardashian’s new PSA, though.
The socialite, who has further cemented her success with the launch of her SKIMS bodywear label, is liberating the nipple—specifically, the Ultimate Nipple Bra. It’s a push-up bra with a “raised nipple detail,” mirroring the way the girls look when it sometimes gets a little too chilly.
In time, however, your real cherries might not pop out of your shirt anymore. That’s because the world’s temperature is rising, making it more likely for them to stay dormant.
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“The Earth’s temperature is getting hotter and hotter. The sea levels are rising. The ice sheets are shrinking,” Kardashian proclaims in a rare reminder about nipping global warming in the bud. “And I’m not a scientist, but I do believe that everyone can use their skill set to do their part.”
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The Ultimate Nipple Bra, following the naming system of SKIMS’ Ultimate push-up range, is indeed real. It’s coming to the SKIMS website on October 31 for a price of US$62, and will be available in six shades.
Image via SKIMS
With the faux nipple, “no matter how hot it is, you’ll always look cold,” Kardashian shares in a titillating advertisement, adding that “unlike the icebergs, these aren’t going anywhere.”
Made you look. pic.twitter.com/oc4CMlGRZL
— SKIMS (@skims) October 27, 2023
Apart from breasts, the bras will also support 1% for the Planet. Kardashian reveals that SKIMS will donate 10% of the proceeds from sales of the Ultimate Nipple Bra to the nonprofit, which focuses on encouraging businesses and individuals to adopt environmental solutions.
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[via The Daily Beast and Complex, images via SKIMS]
