The Macallan Raises Its Glass To The Lively Spirit Of Mexico’s Day Of The Dead
By Alexa Heah, 06 Nov 2023
In celebration of Mexico’s vibrant Day of the Dead festival, The Macallan has introduced a unique limited-edition single malt whisky, aptly named Distil Your World Mexico.
This exclusive release pays homage to the festival’s lively and creative spirit, combining elements of innovation, artistry, and tradition.
Together, the renowned Roca brothers and The Macallan’s whisky maker, Diane Stuart, have crafted a concoction that captures the essence and vivacity of the nation’s most joyous celebration.
According to the brand, the bottle’s packaging is adorned with a striking pink hue as a direct tribute to the festival and its historic traditions.
This color symbolizes the festivity, joy, and celebration of life that are at the heart of the Day of the Dead, a time for honoring departed souls.
Upon indulging in this unique whisky, one can expect a sensory journey filled with notes of creamy vanilla, sweet pineapple, and Mexican mole, complemented by the essence of charred pineapple.
Each sip of the drink, bottled at 48%, is designed to awaken the taste buds and spark the imagination, immersing the drinker in a captivating exploration of the festival’s soul and distinctiveness.
Adding an artistic touch to the packaging, illustrator Alfredo Rios has created an evocative piece of artwork featured inside each pack.
This artwork brings to life key cultural elements integral to the festival.
The Marigold flower, featured prominently, symbolizes the hope of reuniting with loved ones, as its aroma is believed to attract the souls of the departed.
The Guitar, another cultural symbol, underscores the importance of “Mariachis” music during the celebration, providing a heartfelt farewell and accompanying souls to the afterlife.
Additionally, various animals such as birds, fish, and hares are depicted, highlighting their cultural significance during the festival by representing the cycle of life.
“Mexico is full of passion and energy, and you can feel it from the moment you arrive. On the Day of the Dead, that escalates to create the most amazing atmosphere of excitement and celebration,” explained Stuart.
“This passion and energy is what we try to capture in Distil Your World Mexico and was a fantastic opportunity to explore The Macallan’s inventory to find just the right flavors to reflect Mexico.”
[via Robb Report and Lux Exposé, images via The Macallan]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.