Marmite & Elton John Debut ‘Goodbye Yellow Brick Road’ Jar For AIDS Benefit
By Mikelle Leow, 07 Nov 2023
Image via Elton John AIDS Foundation
Marmite: you either love it or hate it. Elton John happens to love it—so much so that he’s spread his likeness and message for a meaningful cause across its label.
The controversial British spread brand, alongside the Elton John AIDS Foundation, has stirred up something special for music and yeast spread enthusiasts alike with the limited-edition Goodbye Yellow Brick Road jar. The design pays homage to the 50th anniversary of Sir Elton John’s iconic album, with the packaging taking cues from the original 1973 album cover.
This new collectible jar is more than just a dip into nostalgia. Besides portraying John stepping onto the famous road, donning his pink bomber jacket complete with his name emblazoned on the back, it signifies the launch of a promising three-year partnership between Marmite and the organization. The spread company has pledged a US$1 million donation to support the foundation's mission of providing essential treatments and care to those most vulnerable to HIV and AIDS across the globe.
“Globally, three new people are diagnosed with HIV every minute and over nine million people are not currently accessing the treatment that could save their lives,” expresses Anne Aslett, CEO of the Elton John AIDS Foundation. “With Marmite’s generous support, we can continue our work to provide those most at risk of HIV/AIDS with the treatment, care and support they desperately need.”
This collaboration isn't the first time Marmite and Sir Elton John have shared the spotlight as the pair had gotten together last year to create a Rocket Man-themed pot, shown below.
In a toast to the launch, Marmite will be surprising the residents of Windsor, Sir Elton John’s hometown, with a breakfast delivery that’s nothing short of royal. The menu is set to include rye sourdough toast with Marmite, perfectly soft-boiled eggs, fresh orange juice, and robust English Breakfast tea. Some locals will also be among the first to receive the Goodbye Yellow Brick Road jar and a pair of Elton John Eyewear frames.
Image via Elton John AIDS Foundation
Says Marmite brand manager Laura Iliffe: “We’re confident that Marmite and Elton fans alike will be excited to welcome this new design to their collection and add a touch of glamor to their daily breakfast spread.”
For those looking to spread the love, the limited-edition jar will be available exclusively at Sainsbury’s stores throughout the UK.
[via NME, The Mirror, PA Media, Elton John AIDS Foundation, images via various sources]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.