Heinz Just Made Getting Inked Less Stressful With ‘Tattoo Label’ Bottle
Image courtesy of Heinz
Heinz is embracing the more-than-skin-deep devotion its diehard fans have for its ketchup by rolling out a novel ‘Tattoo Label’ bottle in honor of those who have inked their skin with its iconic imagery.
Love ketchup so much, you want to show it off next to your ‘Mom’ tattoo? Heinz has you covered, literally.
Meant to be carried to the tattoo parlor, this bottle features a special peelable label that doubles as a tattoo stencil, so customers can rest assured that they’ll be satisfied with their body art. Created for artists to replicate the well-known Heinz keystone logo, the stencil invites enthusiasts to etch their allegiance for life.
Image courtesy of Heinz
The saucy initiative, a brainchild of a collaboration between the brand and the creative minds at Rethink, taps into a global network of tattoo artists, parlors, and, importantly, inked fans of the brand. This effort aims to honor the profound and, as Heinz puts it, “irrational love” its patrons have for their ketchup.
Image courtesy of Heinz
Image courtesy of Heinz
Alongside eye-catching posters in Chicago and New York City, Heinz is also calling upon superfans to establish a permanent bond with the brand by snagging one of 100 exclusively design labels.
Image courtesy of Heinz
Heinz’s fondness for tattoos goes way back. Previously, the company turned its trademark PANTONE shade into a non-harmful red ink, and back in 2019, it released bottles recreating Ed Sheeran’s tattooed arm.
In recent news, Heinz debuted a racetrack ramp made to slow down the flow of tomato sauce.
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This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.
