Guinness Brews ‘Foot Pints’ To Give Snowy Cheers On Your Way To The Bar
By Mikelle Leow, 19 Dec 2023
Video screenshots via Guinness
Guinness is toasting to colder days in style with a pair of “pints” concocted to put a spring in your step. The ‘Guinness Foot Pints’, amusingly described as “the only boots you need to get a round in,” leave a trail of Guinness-shaped impressions in the snow—hence their punning name.
Crafted by advertising agency AMV BBDO, these boots are more than just a snug fit for the chilly season. They’re a nod to the creamy stout’s iconic look, with a black and white design that resembles a freshly poured pint.
Video screenshot via Guinness
The kick, however, arrives in the ingenious cutout on the footwear’s soles, which imprints the shape of a pint with every step.
The creative concept takes the beer brand’s annual iconic pint play to a new level. Blending with the fluffy nature of snow, the footprints turn every street in the winter into a canvas for Guinness art.
Video screenshot via Guinness
Footnote: these are indeed real, and you can register your interest for the Guinness Foot Pints here.
Video screenshot via Guinness
[via Guinness and AMV BBDO, video and screenshots via Guinness]