Mattel Celebrates Movie-Making Magic With ‘Women In Film’ Barbie Career Dolls
Image via Mattel
Barbie has been a trailblazer in the toy world for decades, and her career choices have inspired generations of young minds. Now, Mattel is taking it a step further and rolling out the red carpet with its Barbie Women in Film collection, the latest ensemble to its esteemed Career of the Year lineup.
For over a decade, the Career of the Year Barbies have been celebrating more than 250 professions, from sports to STEM roles—proving that girls can be anything they set their minds to. Now, it’s lights, camera, and action for Barbie as she steps into the world of filmmaking, showcasing the endless possibilities for young ones aspiring to make their reel dreams real.
Image via Mattel
This cinematic release is based on true events, kind of. Mattel decided to draw focus to the powerful women in film following the remarkable success of Greta Gerwig’s Barbie movie. The 2024 collection puts women behind the scenes in the spotlight, quite literally, with four notable film-related career paths to choose from. Roll the credits!
Image via Mattel
First up, there’s the Studio Executive Barbie, complete with gold sunglasses and a cellphone, embodying the role of a studio executive in the film industry.
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Ready to call the shots? Meet Director Barbie, armed with a film script, viewfinder, and headset, representing the power of a film director.
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If you’ve ever dreamed of capturing the perfect shot, the Cinematographer Barbie is equipped with a camera and clapboard, shining a light on the role of a cinematographer in the world of movie-making.
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And, of course, what’s a movie without its star? Movie Star Barbie is dressed to the nines in a glamorous gown and heels, clutching a golden statue. She even comes with a pearl necklace for that extra touch of elegance.
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However, it’s not all smooth sailing for this new film project. Some critics have pointed out the absence of a Barbie representing screenwriters, a particularly poignant omission following the recent Writers Guild of America strike, which underscored the vital role of writers in the filmmaking process.
Where is Screenwriter Barbie? Does Mattel not know how to make sweatpants? Does Mattel not know how to get avocado toast on a t-shirt and just kind of leave it there? https://t.co/VXmZIjaP7N
— Taffy Brodesser-Akner (@taffyakner) January 10, 2024
Nevertheless, the Women in Film Barbie collection is ready for its close-up and available for purchase online from the Mattel Shop, as well as through retailers like Amazon and Walmart. The crew of four dolls is priced at $50, offering a ticket to a world of imagination and possibility for little dreamers.
[via Deadline, Variety, The Hollywood Reporter, images via various sources]
