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Apple’s ‘iPhone 12’ Event Site Unravels In Your Space Via Hidden Easter Egg
By Thanussha Priyah, 07 Oct 2020
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Image via Apple
Apple has officially announced that its iPhone 12 event is set for 13 October 2020 with the tagline, “Hi, Speed.”
The invite is interactive, and includes a little Easter egg that Apple users can unwrap from their iPhones or iPads, similar to what the company did with September’s Time Flies event.
When the event’s image is tapped, Apple users can view an explosion of floating orange and blue orbs with the event date “10.13” in the center. They can then play around with the immersive visuals within their own living spaces.
Try it for yourself here.
Look what’s hidden inside the apple event invite .... Let’s have some AR fun ... #AppleEvent #Apple pic.twitter.com/WLU29X915u
— Thapan Chand (@thapanchand) October 7, 2020
Apple's marketing has always been off the wall! 🙌🏾🔥🔥 The invite for their upcoming #AppleEvent was coupled with an #AR experience! 😮
— Timirah James (@TimirahJ) October 7, 2020
I'd love to do something like this! If anybody's organizing a tech event coming up and wanna take it to the next level with #AR, DM me! 👀 pic.twitter.com/Z80GjxUVD9
Cool Easter egg like last #AppleEvent #AppleEventOctober2020 pic.twitter.com/D69zV7Ii9q
— Ari (@AriDrookman) October 6, 2020
I’m in love with these AR invites. Really run and engaging. #AppleEvent pic.twitter.com/UPC8g3j0UC
— Connor Duffus (@masterduffus) October 6, 2020
[via 9to5Mac, cover image via Apple]
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