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KFC Brings Back ‘Finger Lickin’ Good’ After COVID Made It Distasteful For Use
By Mikelle Leow, 12 May 2021
Image via Pavlovska Yevheniia / Shutterstock.com
KFC was left in a bit of an identity crisis when the pandemic struck and rendered its “It’s Finger Lickin’ Good” slogan—which had stuck for over 60 years—inappropriate. The fast-food chain was thus forced to put the tagline on hiatus and look elsewhere for ideas.
After much experimentation, it seems that nothing works better than “It’s Finger Lickin’ Good,” so the restaurant has reinstated the tagline to align with the reopening of food establishments in England.
Its new Your Chicken Could Never campaign, created by advertising agency Mother, celebrates the headline-making events customers went crazy for KFC, such as the time when it ran out of chicken. The clip concludes with the nostalgic slogan, “It’s Finger Lickin’ Good.”
KFC UK and Ireland’s marketing director Jack Hinchliffe shared that the advertisement is meant to be an ode to fans. “They have been unwavering and constantly show us their dedication in wonderful ways,” he explained.
[via MarketingWeek, cover image via Pavlovska Yevheniia / Shutterstock.com]
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