Google Looks Back On The Year In Search For 2024

Illustration 169683288 © Alexey Novikov | Dreamstime.com

Google’s latest Year in Search trends report spills the digital tea on what kept the world clicking, scrolling, and searching in 2024, from cultural debates to sporting triumphs, TV favorites, and a generous dose of politics.

Pop culture served its usual helping of viral moments, with Pixar’s Inside Out 2 ruling movie searches. Meanwhile, Kendrick Lamar’s hit Not Like Us emerged as the top trending song, while a quirky viral video in August sparked curiosity over the definition of “demure,” sending Americans on a collective vocabulary quest.

In sports, the Copa América and UEFA European Championship topped searches, reflecting a year of heart-pounding tournaments. But it wasn’t just the scores that made waves. Usher’s halftime performance catapulted him to the top of US trending musicians, while a Norwegian swimmer’s quirky snack—a chocolate muffin—had the world diving into recipes.

Politics, of course, also claimed its share of the limelight. The US election ranked as the year’s most-searched news topic, as millions around the world tuned in to the political tension between Donald Trump and Kamala Harris. Elections in other regions followed closely behind, with nearly half the globe heading to the polls this year.

Image via Google

Check out some of the terms that made it tops in our collective googling below, and explore the full global ranking here.

Trending

Photo 287463945 © kontrymphoto | Dreamstime.com

Global searches

• Copa América

• UEFA European Championship

• ICC Men’s T20 World Cup

• India vs England

• Liam Payne

Global news

• US Election

• Excessive heat

• Olympics

• Hurricane Milton

Passings

• Liam Payne

• Toby Keith

• OJ Simpson

• Shannen Doherty

• Akira Toriyama

People

• Donald Trump

• Catherine, Princess of Wales

• Kamala Harris

• Imane Khelif

• Joe Biden

Lifestyle & Gaming

Recipes

• Olympic chocolate muffins

• Tanghulu

• Tini’s mac and cheese

• Mango pickle

• Dubai chocolate bar

@tinekeyounger

How to make mac n cheese for this holiday season🍂🦃❤️ Welcome to Thanksgiving with Tini where im gonna teach yall how to make EVERYTHING

♬ original sound - Tini👩🏼‍🍳🔥

Games

• Connections

• Palworld

• Infinite Craft

• Sprunki

• Helldivers 2

Entertainment

Movies

• Inside Out 2

• Deadpool & Wolverine

• Saltburn

• Beetlejuice Beetlejuice

• Dune: Part Two

TV Shows

• Baby Reindeer

• Fallout

• House of the Dragon

• Heeramandi

• Shogun

Musicians

• Diddy

• Usher

• Linkin’ Park

• Sabrina Carpenter

• Justin Timberlake

Songs

• Not Like Us - Kendrick Lamar

• APT. - Rosé and Bruno Mars

• Bling-Bang-Bang-Born - Creepy Nuts

• Thick Of It - KSI

• Espresso - Sabrina Carpenter

[via Google, images via various sources]