Apple Chronicles ‘The Great Resignation’ In Hilarious Nine-Minute Ad
By Mikelle Leow, 14 Mar 2022
Video screenshot via Apple
The pandemic has forced people to rethink their priorities and, by extension, their careers. This has led to what is widely termed ‘The Great Resignation’, which has seen millions of people quitting their jobs.
Even ‘The Underdogs’, a fictional group of characters Apple introduced in 2019, aren’t spared from this mass exodus. In a humorous new film, the group fantasizes about walking out on their boss from hell, who can never seem to remember their names despite their great work redesigning the pizza box, among other projects.
Cowering from the boss in their car, the coworkers stumble upon the idea to open a packaging company selling sustainable, heavy-duty grocery bags. The decision reflects a thought that has crossed the minds of many around the world ever since remote work became the norm.
Thanks to apps like Keynote, Numbers, FaceTime, and iMessage, as well as devices like the iPhone, Mac, and iPad, working outside of an office appears to be a breeze for the four. But the plot is so amusing, you’d barely notice the product placements.